The UAE-headquartered developer acquired Regal in 2025, with this since becoming Arada London.

100 Avenue Road is located close to Regents Park and will feature one-, two- and three-bedroom configurations.

Prices start from £795,000 and these apartments will range from 422 sq ft to 957 sq ft.

Each apartment will have a private balcony, with designs including underfloor heating, wine coolers and designer fittings.

•   The Finance Professional Show 2025: The Video
•   ICG funds Swiss Cottage project with £152m
•   Beaufort funds LNT with £123.5m facility

On-site amenities will include a swimming pool, spa, gym, library, cinema, virtual golf simulator, private dining room and 24-hour concierge.

Construction is underway with completion due at the end of 2028.

“100 Avenue Road is our first London product available for purchase as Arada London, offering 172 bespoke new apartments with a comprehensive suite of wellness and leisure facilities,” said Jonathan Seal, CEO at Arada London.

“Every detail of this development has been carefully considered and crafted, reflecting our design-led approach to upscale city living in one of the capital’s most sought-after neighbourhoods.”